BETHESDA, Maryland -- SFPE has officially changed its logo and tagline to convey a more contemporary, bold and global image while maintaining the iconic triangle. The logo represents the new brand as it continues to attract and bring together the community of fire protection and fire safety engineers, and its allied stakeholders, around the world.

Similarly, the new tagline, Engineering A Fire Safe World, was selected as it communicates a broadening of SFPE's base worldwide, while still maintaining the emphasis on engineering.

"We are excited to launch a new logo and tagline that reflects the evolution and future of the SFPE global brand," said Carl Baldassarra, SFPE President. "The SFPE Board of Directors has spent the better part of 2014 reviewing our strategic direction and plans for the future. Rebranding with a stronger image and more inclusive messaging was needed if we are to better serve the global community and attract the next generation into the profession."

The new logo and tagline were unveiled at SFPE's Conference & Expo in Long Beach, California on October 12. New logos have also been created for all of SFPE's chapters, Corporate 100 and SFPE Foundation.

The Southern Ontario Chapter is excited to begin phasing out use of the old logo as we implement the new brand and logo.